'FOOTBALL IS NOT FOR SALE' - FIFA launch strong defence of World Cup plans as UEFA issue boycott threat with world bosses insisting proposal 'disrupted by incorrect reports'

FIFA have issued a new defiant statement insisting “nobody is selling football” after UEFA threatened to boycott the World Cup.

Despite the criticism of its decision to launch a consultation on selling stakes in a World Cup commercial entity to private investors, FIFA is not withdrawing the plan.

Although the association have asserted they are not "selling football" in their latest statement, the consultation period will go ahead.

When plans to created FIFA Forward Enterprise (FFE) first emerged in media reports in The Times and the Financial Times on Tuesday UEFA reacted furiously.

UEFA's 55 member associations said they would boycott the World Cup and not participate in any FIFA tournament until the plan was withdrawn.

In a statement released on Friday morning, FIFA said: “We have heard the feedback provided by the respective confederations in relation to the proposed establishment of FIFA Forward Enterprise (FFE) and would like to address the issues that have surfaced since the initial media reporting on Tuesday.

“We respect the feedback and concern aired in public and reaffirm our commitment to an open and democratic consultation.

⁠”Our planned consultation process was disrupted by incorrect media reports. We will proceed with this consultation process to ensure that each MA has the ability to express its vote based on facts.”

The statement continued: “FFE has been proposed solely to ensure that all FIFA Member Associations (MAs) have the opportunity to take meaningful ownership of the commercial opportunity of football in their respective countries, and that this does not come at the cost of either the spirit or the governance of FIFA or football itself. Nobody is selling football. This is not something FIFA would ever entertain.”

CONCACAF, the confederation representing 41 nations from North and Central America, along with the Caribbean, also made clear its opposition to FIFA’s plan, saying it “rejected the proposal”.

FIFA president Gianni Infantino has publicly backed the plan, with an investor group led by Thrive Eternal, founded by Joshua Kushner – the brother of United States President Donald Trump’s son-in-law Jared Kushner – waiting in the wings to secure a minority stake in the new venture.

However, as European teams threaten to withdraw their involvement in tournaments the promises of huge returns to national associations if FFE goes ahead are unlikely to be honoured.

European and world leagues are also opposed to the plans – fearing that commercial imperatives will drive FIFA to hold bigger and more frequent tournaments in the future, eating even further into domestic schedules.

UEFA’s opposition to the plan, in its words, is “unanimous and unequivocal”.

The European football’s governing body stated: “No UEFA national teams will participate in any FIFA competition for so long as these proposals remain alive, unless this proposal has been abandoned in its entirety and binding assurances have been given that FIFA will never again open its governance or competitions to private ownership."

FIFA’s statement added that “each MA should be allowed to review the proposal and have a say in shaping their own future”.